The White Balance is very important to make sure the colors of the furniture, walls and other articles are as accurate as possible.
The Dinamic Range is also very important, as you eye can handle a dark room with a bright exterior with no problems, but this is not the case with the camera. So, blending of different photos is needed to give the illusion of the eye.
Please see these examples of Before and After for shots «Out of the camera» and after processing in Photoshop or LightRoom.
When doing Real Estate Photography, the professional photographer must keep in mind that these photos will induce a purchase of a property that can cost over 5 million Euros.
It is of the utmost importance to ensure all photos are with the maximum quality.
Also the photos need to be to be configured to be look at in the different types of screens. 72 dpi for most screens, 96 dpi for Facebook and 144 dpi for Retina screens from Apple Iphones and Ipads.